To me it is how you put it best F1 NUT it is the placebo effect.
Ummmm....that's not how I put it. I stated that I do not experience placebo effects when it comes to what my ears hear.
Do you really think that every person hearing a difference, be it good or bad, with cables/cords is nothing more than a placebo effect or is it only those that hear an improvement?
Furthermore, do you think that all those cable companies could stay in business if there wasn't a benefit to the products they sell? I mean, if it was all snake oil, as some would like us to believe, those businesses would be out of business, quickly.
Don't get me wrong. I truely believe that some people cannot hear differences for whatever reason. I also believe that some gear/systems will not benefit from aftermarket cables/cords because the gear isn't good enough. However, to say that cables/cords cannot make an improvement is ignoring the fact that the odds are not in your favor.