My opinion is Bose was & is capable of producing products with respectable audio performance when they want to.
One would certainly be required to attest to the better than average performance of their headphones. Their noise cancelling aviation headsets are well respected. Nearly the same can be said of their OEM car stereo product. I currently own two automobiles factory equipped with OEM Bose audio systems, & have had a few previous to these. While I do not use them for listing to music (a practice reserved nearly exclusively for my main system & having nothing to do with the car stereo performance) I do not feel an upgrade would be required if I were to spend many hours a week utilizing the car audio systems for music.
But when it comes to speakers, home theater in a box (HTIB), radios & SeeDee players……..
….this apparently is a totally different market with its own V special philosophies for Bose.
The 901 was a golden egg for Bose. Back when I was in school (sometime around the Mesozoic Age) this speaker became so ubiquitous if you did not own a set, someone you knew did. Much of its high regard was derived from its ability to produce high SPL awash with tons of distortion from overstressed amplifiers while not continuously demolishing drivers & tweeters. Their inability to resolve any detail in the music - you could not tell the difference between an $80 CDp and an $8k CDp - did not seem to matter to most people. I wanted a pair. Everyone wanted a pair. Then I heard them & was never happier with my Large Advents.
What ever rep the early marketers were able to capitalize on, they managed to nurture & grow it beyond decades & now generations into the ‘giant bean stalk’ it is today. Some say it is the way of free market economics. Some say 'Caveat Emptor’, it is the consumer’s responsibility. Some say it is value related. Some say “a charlatan for the ages”.
I simply find it curious that a company who is capable of offering good quality & good value in one sector of the market can not, or will not, in another sector of the V same market.