Wanted to be able to watch TV and listen to music like PapaBearJew does.... so I purchased a splitter
http://www.ebay.com/itm/400764388148?_trksid=p2057872.m2749.l2649&ssPageName=STRK%3AMEBIDX%3AIT...I had been using Radio Shack and I think a Phillips brand from Walmart HDMIs, since like many, I was of the opinion they are all the same.
But I needed another HDMI from the splitter to the TV.... so I bought a Monster M2000 off of ebay $60 because it was cheaper than most other "quality" HDMIs.... but surprisingly the result was the picture and sound were clearly better than before. .. so I bought an isf M1250 $40 for between the receiver and the splitter... and the picture and sound got even better.. amazingly so. of course I had to buy another isf M1250 for between the blue ray player and and the receiver.
The results are so good that even my wife noticed how much better the picture is for both TV and Blu-Rays... and of course I noticed a huge difference in sound... really... surround sound is MUCH better.
The point is, that I'm now a believer in "better" HDMIs...Don't think brand matters, and re- learned again that Radio Shack sells crap as does Walmart.... invested $160 total to very great affect.