I was out there a few days before Pepe (I wonder how he got the idea to go). The guy running the shop (forget his name) said that the turntable, which is called the Sol, is hopefully going to be sold UNDER 700 dollars WITH a tonearm AND cart. I imagine the cart will not be the best, but that table and arm alone could sell for way north of 1000 and would still sell well.
As far as the store goes, it's pretty neat. The guy said that he just runs it for people to do demos, and that it was opened just for people to check it out, and they had no intention of selling anything even though stuff is for sale. Turns out that the place makes a profit even though it wasn't meant to. Can't argue with their quality, especially for the price.