I'm not sure what the price point is on the Shure, but Denon makes a really nice moving coil cartridge (DL 103) that you can get for around $150. I recently bought the Denon 103R for my Rega turntable and am very happy with it. Some say that the MC cartridges offer better resolution, detail, and harmonics than a comparably priced MM cartridge; but I don't have the experience of comparing the two technologies at an equivalent price point.